{"id":4414018,"date":"2025-06-19T16:59:03","date_gmt":"2025-06-19T14:59:03","guid":{"rendered":"https:\/\/teszt.urbanmuveszet.hu\/?p=4414018"},"modified":"2025-11-09T18:07:19","modified_gmt":"2025-11-09T17:07:19","slug":"magyar-design-siker-a-nemzetkozi-rebranding-termoli-palyazaton","status":"publish","type":"post","link":"https:\/\/urbanmuveszet.hu\/en\/magyar-design-siker-a-nemzetkozi-rebranding-termoli-palyazaton\/","title":{"rendered":"Hungarian design success at the international Rebranding Termoli competition"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#141719&#8243; custom_margin=&#8221;||||false|false&#8221; custom_margin_tablet=&#8221;||||false|false&#8221; custom_margin_phone=&#8221;20px||||false|false&#8221; custom_margin_last_edited=&#8221;off|desktop&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.17.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 class=\"p1\">K\u00e9t magyar csapat is dobog\u00f3s helyez\u00e9st \u00e9rt el a nemzetk\u00f6zi Rebranding Termoli p\u00e1ly\u00e1zaton, amelyre 400 p\u00e1lyamunka \u00e9rkezett a vil\u00e1g minden t\u00e1j\u00e1r\u00f3l. A d\u00edjazott magyar projektek ezt \u00e9rz\u00e9keny t\u00f6rt\u00e9netmes\u00e9l\u00e9ssel \u00e9s vizu\u00e1lis k\u00f6vetkezetess\u00e9ggel tudt\u00e1k megval\u00f3s\u00edtani.<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"p1\">A nemzetk\u00f6zi p\u00e1ly\u00e1zat c\u00e9lja az volt, hogy <b>\u00faj arculatot kapjon a 33.000 f\u0151s Adria-parti v\u00e1ros<\/b>. A helyi identit\u00e1s \u00fajragondol\u00e1s\u00e1t c\u00e9lz\u00f3 p\u00e1ly\u00e1zaton az olasz gy\u0151ztes csapat mellett a m\u00e1sodik \u00e9s harmadik helyez\u00e9st is magyar alkot\u00f3k hozt\u00e1k el \u2013 megel\u0151zve t\u00f6bbek k\u00f6z\u00f6tt a shortlistre ker\u00fcl\u0151 brazil, n\u00e9met, osztr\u00e1k, sv\u00e1jci \u00e9s olasz indul\u00f3kat.<\/p>\n<ul class=\"ul1\">\n<li class=\"li1\"><b>2. d\u00edj \u2013 Bozzai Krisztina, Vask\u00f3 Ren\u00e1ta\u00a0<\/b><\/li>\n<li class=\"li1\"><b>3. d\u00edj \u2013 Biai Szilvia, Hal\u00e1sz Adrienn<\/b><\/li>\n<\/ul>\n<p class=\"p1\">A zs\u0171ri olasz, spanyol \u00e9s kubai designszakemberekb\u0151l \u00e1llt, akik olyan v\u00e1rosarculati koncepci\u00f3kat kerestek, amelyek egyszerre eredetiek, helyspecifikusak \u00e9s alkalmazhat\u00f3k az urb\u00e1nus t\u00e9rben. Visszajelz\u00e9s\u00fck szerint a d\u00edjazott magyar projektek mindezt \u00e9rz\u00e9keny t\u00f6rt\u00e9netmes\u00e9l\u00e9ssel \u00e9s vizu\u00e1lis k\u00f6vetkezetess\u00e9ggel tudt\u00e1k megval\u00f3s\u00edtani.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 class=\"p1\">P\u00e1ly\u00e1zati ki\u00edr\u00e1s<\/h3>\n<p class=\"p1\">A Terraviva &#8211; Rebranding Termoli p\u00e1ly\u00e1zat c\u00e9lja egy \u00faj, \u00e1tfog\u00f3 v\u00e1rosarculat kidolgoz\u00e1sa volt az olaszorsz\u00e1gi Termoli sz\u00e1m\u00e1ra. A ki\u00edr\u00e1s nem csup\u00e1n log\u00f3tervez\u00e9st v\u00e1rt, hanem egy teljes vizu\u00e1lis rendszer megalkot\u00e1s\u00e1t: olyan arculatot, amely k\u00e9pes egyszerre reprezent\u00e1lni a v\u00e1ros t\u00f6rt\u00e9nelmi \u00f6r\u00f6ks\u00e9g\u00e9t, kultur\u00e1lis saj\u00e1toss\u00e1gait \u00e9s kort\u00e1rs t\u00f6rekv\u00e9seit. A verseny k\u00fcl\u00f6n hangs\u00falyt fektetett a helyi identit\u00e1sra \u00e9p\u00fcl\u0151 vizu\u00e1lis nyelv megteremt\u00e9s\u00e9re, amely hitelesen m\u0171k\u00f6dik a v\u00e1rosi terekben \u2013 a k\u00f6zleked\u00e9si eszk\u00f6z\u00f6kt\u0151l a turisztikai fel\u00fcletekig.<\/p>\n<h3 class=\"p1\"><b>Az eredm\u00e9ny \u00e9s a nemzetk\u00f6zi mez\u0151ny<\/b><\/h3>\n<p class=\"p1\">A Rebranding Termoli p\u00e1ly\u00e1zat eredm\u00e9nyeit 2025. m\u00e1jus 30-\u00e1n hirdett\u00e9k ki a Premio Termoli \u00f6sszm\u0171v\u00e9szeti d\u00edj r\u00e9szek\u00e9nt. A k\u00f6zel 400 be\u00e9rkezett p\u00e1lyamunk\u00e1b\u00f3l a zs\u0171ri h\u00e1rom d\u00edjat \u00e9s t\u00edz k\u00fcl\u00f6nd\u00edjat osztott ki, valamint harminc csapatot shortlistre emelt. A h\u00e1rom d\u00edjazott k\u00f6z\u00f6tt k\u00e9t magyar csapat is szerepel: a 2. d\u00edjat Bozzai Krisztina \u00e9s Vask\u00f3 Ren\u00e1ta, a 3. d\u00edjat pedig Biai Szilvia \u00e9s Hal\u00e1sz Adrienn nyerte el. A kiemelt 30 p\u00e1lyamunka alkot\u00f3i t\u00f6bbek k\u00f6z\u00f6tt Olaszorsz\u00e1g, Magyarorsz\u00e1g, Sv\u00e1jc, Ausztria, Braz\u00edlia, Spanyolorsz\u00e1g, Portug\u00e1lia, Mexik\u00f3, N\u00e9metorsz\u00e1g, India, USA \u00e9s az Egyes\u00fclt Kir\u00e1lys\u00e1g tervez\u0151ib\u0151l \u00e1llnak \u2013 ez is j\u00f3l mutatja a shortlist soksz\u00edn\u0171, val\u00f3ban nemzetk\u00f6zi karakter\u00e9t. A 3 d\u00edjazott mellett 10 kiemelt koncepci\u00f3t \u00e1ll\u00edtottak ki a MACTE-ban (Termoli Kort\u00e1rs M\u0171v\u00e9szeti M\u00fazeum\u00e1ban), melyek szeptember 20-ig megtekinthet\u0151k.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 class=\"p1\">2. d\u00edjazott anyaga (<a href=\"https:\/\/www.terravivacompetitions.com\/wp-content\/uploads\/1746435150-RBT_RBT_77390.pdf\" target=\"_blank\" rel=\"noopener\">Bozzai Krisztina, Vask\u00f3 Ren\u00e1ta<\/a>)<\/h3>\n<p class=\"p1\">\u201cA mi \u00e9rtelmez\u00e9s\u00fcnkben Termoli arculata val\u00f3j\u00e1ban m\u00e1r jelen van a v\u00e1ros sz\u00f6vet\u00e9ben; koncepci\u00f3nkkal erre er\u0151s\u00edtett\u00fcnk r\u00e1. M\u00e1rcius v\u00e9g\u00e9n odautaztunk, \u00e9s azonnal leny\u0171g\u00f6z\u00f6tt minket, ahogy a mozaikok \u00e1tsz\u00f6vik az utc\u00e1kat, a tengerparti s\u00e9t\u00e1nyt, a k\u00f6z\u00f6ss\u00e9gi tereket \u00e9s a mindennapokat: nemcsak d\u00edsz\u00edt\u0151elemek, hanem t\u00e1j\u00e9koz\u00f3d\u00e1si pontok, tal\u00e1lkoz\u00f3helyek \u00e9s a k\u00f6z\u00f6s eml\u00e9kezet r\u00e9szei is. Ezt a logik\u00e1t vitt\u00fck v\u00e9gig a teljes arculatban: k\u0151hat\u00e1s\u00fa, fragment\u00e1lt bet\u0171kb\u0151l \u00e1ll\u00f3 log\u00f3val, mediterr\u00e1n sz\u00ednpalett\u00e1val \u00e9s a t\u00f6redezetts\u00e9g logik\u00e1j\u00e1t kiemel\u0151 vizu\u00e1lis rendszerrel, amely k\u00f6nnyen alkalmazhat\u00f3 v\u00e1rosi terekben, digit\u00e1lis fel\u00fcleteken, kiadv\u00e1nyokon vagy ak\u00e1r m\u00f6rcs\u00f6k\u00f6n is. Olyan vizu\u00e1lis nyelvet kerest\u00fcnk, amely egyszerre \u00e9p\u00edt a hely karakter\u00e9re, \u00e9s k\u00e9pes egys\u00e9gbe rendezni Termoli t\u00f6rt\u00e9nelmi \u00e9s kort\u00e1rs arcait. C\u00e9lunk egy olyan rendszer l\u00e9trehoz\u00e1sa volt, amely nem kital\u00e1lja a v\u00e1ros identit\u00e1s\u00e1t, hanem feler\u0151s\u00edti, felismerhet\u0151v\u00e9 \u00e9s tov\u00e1bbgondolhat\u00f3v\u00e1 teszi azt.\u201d<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/urbanmuveszet.hu\/wp-content\/uploads\/2025\/06\/rebranding_termoli_Bozzai_Vasko_1.webp&#8221; alt=&#8221;Termoli&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width_tablet=&#8221;80%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;off|desktop&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; border_radii_phone=&#8221;on|10px|10px|10px|10px&#8221; border_radii_last_edited=&#8221;off|phone&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_image src=&#8221;https:\/\/urbanmuveszet.hu\/wp-content\/uploads\/2025\/06\/rebranding_termoli_Bozzai_Vasko_2.webp&#8221; alt=&#8221;Termoli&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width_tablet=&#8221;80%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;off|desktop&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; border_radii_phone=&#8221;on|10px|10px|10px|10px&#8221; border_radii_last_edited=&#8221;off|phone&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 class=\"p1\">3. d\u00edjazott anyaga (<a href=\"https:\/\/www.terravivacompetitions.com\/wp-content\/uploads\/1746038845-RBT_RBT_77162.pdf\" target=\"_blank\" rel=\"noopener\">Biai Szilvia, Hal\u00e1sz Adrienn<\/a>)<\/h3>\n<p class=\"p1\">&#8222;Az arculat a v\u00e1ros f\u00f6ldrajzi \u00e9s kultur\u00e1lis karakter\u00e9b\u0151l \u00e9p\u00edtkezik: tengerpart, t\u00f6rt\u00e9nelmi \u00f3v\u00e1ros, mediterr\u00e1n hangulat, kultur\u00e1lis \u00e9lm\u00e9ny. K\u00f6zponti eleme a bolt\u00edv, mint visszat\u00e9r\u0151 \u00e9p\u00edt\u00e9szeti forma (\u00f3v\u00e1ros kapuja, ablakok, ajt\u00f3k), amely vizu\u00e1lis rendszerr\u00e9 szervezi a log\u00f3t \u00e9s a grafikai elemeket.\u00a0 A sz\u00ednpaletta helyi forr\u00e1sb\u00f3l mer\u00edt (tenger, napf\u00e9ny, falak), a tipogr\u00e1fia korszer\u0171, visszafogott. C\u00e9lunk egy id\u0151t\u00e1ll\u00f3, hiteles arculat volt, ami egyszerre sz\u00f3l a helyiekhez \u00e9s a l\u00e1togat\u00f3khoz.&#8221;<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/urbanmuveszet.hu\/wp-content\/uploads\/2025\/06\/rebranding_termoli_Biai_Halasz_2.webp&#8221; alt=&#8221;Termoli&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width_tablet=&#8221;80%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;off|desktop&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; border_radii_phone=&#8221;on|10px|10px|10px|10px&#8221; border_radii_last_edited=&#8221;off|phone&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 class=\"p1\">A d\u00edjazott magyar csapatok k\u00f6z\u00f6s nyilatkozata<\/h3>\n<p class=\"p1\">&#8222;Sz\u00e1munkra a munka legizgalmasabb r\u00e9sze az volt, hogy egy olasz v\u00e1ros m\u00faltj\u00e1hoz \u00e9s j\u00f6v\u0151k\u00e9p\u00e9hez kreat\u00edvan kapcsol\u00f3dhattunk \u2013 mindezt \u00fagy, hogy k\u00f6zben meg\u0151rizt\u00fck a k\u00fcls\u0151 szem el\u0151nyeit. K\u00fcl\u00f6n\u00f6sen fontos volt sz\u00e1munkra, hogy szem\u00e9lyesen is ell\u00e1togassunk Termoliba, \u00e9s a helysz\u00ednen gy\u0171jt\u00f6tt benyom\u00e1sokb\u00f3l, atmoszf\u00e9r\u00e1b\u00f3l mer\u00edts\u00fcnk inspir\u00e1ci\u00f3t. A v\u00e1ros k\u00fcl\u00f6nleges karaktere arra \u00f6szt\u00f6nz\u00f6tt benn\u00fcnket, hogy olyan vizu\u00e1lis identit\u00e1st hozzunk l\u00e9tre, amely hitelesen t\u00e1rja fel t\u00f6rt\u00e9nelmi, kultur\u00e1lis \u00e9s k\u00f6z\u00f6ss\u00e9gi r\u00e9tegeit, mik\u00f6zben egys\u00e9ges \u00e9s letisztult marad. \u00d6r\u00fcl\u00fcnk, hogy a zs\u0171ri nemcsak az eszt\u00e9tikai szempontokat \u00e9rt\u00e9kelte, hanem azt is, hogyan reflekt\u00e1lunk a v\u00e1ros \u00e9s identit\u00e1s k\u00f6z\u00f6tti m\u00e9lyebb kapcsolatra.<\/p>\n<p class=\"p1\">B\u00edzunk benne, hogy ez az eredm\u00e9ny m\u00e1s hazai alkot\u00f3kat is b\u00e1tor\u00edt arra, hogy kil\u00e9pjenek a nemzetk\u00f6zi porondra \u2013 hiszen a d\u00edj\u00e1tad\u00f3t is mag\u00e1ba foglal\u00f3 ki\u00e1ll\u00edt\u00e1smegnyit\u00f3n egy olasz v\u00e1rosban Magyarorsz\u00e1g egy pillanatra design-nemzetk\u00e9nt l\u00e1ttatta mag\u00e1t.\u201d<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Two Hungarian teams were among the winners of the international Rebranding Termoli competition, which attracted 400 entries from all over the world. The winning Hungarian projects managed to do so with sensitive storytelling and visual consistency.<\/p>","protected":false},"author":5,"featured_media":4414014,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","iawp_total_views":96,"footnotes":""},"categories":[440],"tags":[558,557],"class_list":["post-4414018","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ajanlo","tag-olaszorszag","tag-termoli"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Magyar design siker a nemzetk\u00f6zi Rebranding Termoli p\u00e1ly\u00e1zaton &#8226; Urban M\u0171v\u00e9szet<\/title>\n<meta name=\"description\" content=\"K\u00e9t magyar csapat is dobog\u00f3s helyez\u00e9st \u00e9rt el a nemzetk\u00f6zi 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